Prebid server

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

References

• Prebid Server GDPR
• Prebid Server and First Party Data
• Product Requirements Documents (PRDs)
  • Modularity PRD
  • PBS Events and Analytics PRD - to be reviewed
  • PBS Blocking Module PRD

Accomplishments

2022

• price floors (Java)
• OpenRTB 2.6 (both)
• experimental Ads.Cert feature (Go)
• support compression on outgoing requests (both)
• multi-bid support (Java)

Pending, planned for 2022

• cookie-sync refactor (Java)

Roadmap

2H22

• √ OpenRTB 2.6 support
• ↓Video Events support
• →PBS-Go: Modularity infrastructure
• ↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
• →cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
• bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
• Phase 1 GPP support

1H23

• Regulatory
  • Build GPP infrastructure
  • IAB multi-state privacy
  • TCF-EU Signature
• Bidder tmax updates (Go) - https://github.com/prebid/prebid-server/issues/2398
• improved alias support - https://github.com/prebid/prebid-server/issues/1429
• Long-form video support in auction endpoint
• Support DOOH and Audio committees
• Price floor support (Go)
• Advanced video event support (Go)
• Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
• Improve match rate
  • cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
  • Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986

2H23

• Advanced video event support (Java)
• Improve match rate
  • Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
  • AMP ID support - https://github.com/prebid/prebid-server/issues/1404

Aspirational:

• Parakeet support
• Demand Chain support
• Logging enhancements
• Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
• Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
• Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java