Difference between revisions of "Ad Call"
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(Created page with "Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-...") |
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| − | Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often publisher information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc. | + | Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often [[Publisher|publisher]] information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc. |
[[Category:Glossary|Ad Call]] | [[Category:Glossary|Ad Call]] | ||
Latest revision as of 02:34, 12 January 2021
Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often publisher information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc.