Difference between revisions of "Demand Side Platform"
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(Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls.") |
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| − | Demand Side Platform (DSP) enables buyers to | + | Demand Side Platform (DSP) enables buyers to optimize their budget allocation, bid prices and messaging across publishers, when purchasing ad inventory via real-time bidding or direct publisher [[Ad Call|ad calls]]. |
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| + | [[Category:Glossary|Demand Side Platform]] | ||
Latest revision as of 17:13, 24 June 2021
Demand Side Platform (DSP) enables buyers to optimize their budget allocation, bid prices and messaging across publishers, when purchasing ad inventory via real-time bidding or direct publisher ad calls.