Difference between revisions of "Prebid server"

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** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
 
** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
  
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== Accomplishments ==
 +
 +
2022
 +
* [https://docs.prebid.org/prebid-server/features/pbs-floors.html price floors] (Java)
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* OpenRTB 2.6 (both)
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* experimental Ads.Cert feature (Go)
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* support compression on outgoing requests (both)
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* multi-bid support (Java)
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Pending, planned for 2022
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* cookie-sync refactor (Java)
  
 
== Roadmap ==
 
== Roadmap ==
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* <span style="color: red;">&darr;</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
 
* <span style="color: red;">&darr;</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
 
* <span style="color: blue;">&rarr;</span>PBS-Go: Modularity infrastructure
 
* <span style="color: blue;">&rarr;</span>PBS-Go: Modularity infrastructure
* improved alias support - https://github.com/prebid/prebid-server/issues/1429
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* <span style="color: red;">&darr;</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429
 
* <span style="color: blue;">&rarr;</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
 
* <span style="color: blue;">&rarr;</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
* bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398
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* bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
 
* Phase 1 GPP support
 
* Phase 1 GPP support
  
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** IAB multi-state privacy
 
** IAB multi-state privacy
 
** TCF-EU Signature
 
** TCF-EU Signature
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* Bidder tmax updates (Go) - https://github.com/prebid/prebid-server/issues/2398
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* improved alias support - https://github.com/prebid/prebid-server/issues/1429
 
* Long-form video support in auction endpoint
 
* Long-form video support in auction endpoint
 
* Support DOOH and Audio committees
 
* Support DOOH and Audio committees

Revision as of 20:22, 14 November 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2022

  • price floors (Java)
  • OpenRTB 2.6 (both)
  • experimental Ads.Cert feature (Go)
  • support compression on outgoing requests (both)
  • multi-bid support (Java)

Pending, planned for 2022

  • cookie-sync refactor (Java)

Roadmap

2H22

1H23

2H23

Aspirational:

  • Parakeet support
  • Demand Chain support
  • Logging enhancements
  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java