Difference between revisions of "Prebid server"

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* cookie-sync refactor (Java)
 
* cookie-sync refactor (Java)
 +
* Per-imp transaction IDs
  
 
== Roadmap ==
 
== Roadmap ==
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* bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
 
* bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
 
* Phase 1 GPP support
 
* Phase 1 GPP support
 +
* Per-imp transaction IDs - https://github.com/prebid/prebid-server/issues/2381
  
 
1H23
 
1H23
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* Price floor support (Go)
 
* Price floor support (Go)
 
* Advanced video event support (Go)
 
* Advanced video event support (Go)
* Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
+
* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
 
* Improve match rate
 
* Improve match rate
 
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
 
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173

Revision as of 21:12, 14 November 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2022

  • price floors (Java)
  • OpenRTB 2.6 (both)
  • experimental Ads.Cert feature (Go)
  • support compression on outgoing requests (both)
  • multi-bid support (Java)

Pending, planned for 2022

  • cookie-sync refactor (Java)
  • Per-imp transaction IDs

Roadmap

2H22

1H23

2H23

Aspirational:

  • Parakeet support
  • Demand Chain support
  • Logging enhancements
  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java