Difference between revisions of "Prebid server"

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'''Audience''': Product and Engineers
 
'''Audience''': Product and Engineers
  
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== References ==
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* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
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* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
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* [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
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* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
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* [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
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== Roadmap ==
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1H22
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* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
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* compression on outgoing bid adapter network access
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* improved alias support - https://github.com/prebid/prebid-server/issues/1429
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* [https://docs.google.com/document/d/1YAt00RfQaU2Ugciqw1LnirLgjyUz9ibfyjfxWUHR_P0/edit?pli=1#heading=h.e8zlmismgcho Price Floors Module]
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* Enhanced bid adjustments
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* Reduce the size of the ID cookie using protobuf
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* Ads.Cert 2.0
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2H22
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* Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
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* PBS-Go: Modularity infrastructure
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Aspirational:
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* Demand Chain support
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* Logging enhancements
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* Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
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* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
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* Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
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* Fee Module - adjust bids to be net of fees for any vendor or host services within the PBS ecosystem.
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* Improved bid adapter monitoring
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==
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https://github.com/prebid/prebid-cache
 
https://github.com/prebid/prebid-cache
  
https://github.com/rubicon-project/prebid-server-java
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https://github.com/prebid/prebid-server-java
  
https://github.com/rubicon-project/prebid-cache-java
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https://github.com/prebid/prebid-cache-java
  
[[Category:Prebid Project Management Committeess|Prebid Server]]
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[[Category:Prebid Project Management Committees|Prebid Server]]

Latest revision as of 16:01, 21 January 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References


Roadmap

1H22

2H22

  • Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
  • PBS-Go: Modularity infrastructure

Aspirational:

  • Demand Chain support
  • Logging enhancements
  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
  • Fee Module - adjust bids to be net of fees for any vendor or host services within the PBS ecosystem.
  • Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java