Difference between revisions of "Prebid server"

Latest revision as of 20:29, 15 September 2023

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

References

Prebid Server GDPR
Prebid Server and First Party Data
Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD

Accomplishments

2023

Per-imp transaction IDs
Additional OpenRTB 2.6 fields
Basic GPP support
Activity Control infrastructure
Modularity infrastructure (Go)
Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
GPP and IAB Multi-State privacy (Java)
bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398

Roadmap

2H23

Regulatory
- GPP and IAB Multi-State privacy (Go)
- Support TCF-Canada
PBS 2.0: general cleanup of adapters and enforcing certain rules
Price floor support (Go)
Advanced video event support (Go)
↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
Improve match rate
- Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173

2024 Themes

Regulatory
Audience and Match Rate
Host Company operations
- bidder filter
Broaden use cases
- Audio
- Get more adapters to support DOOH
- More vendor modules
Consistency and Parity

Aspirational:

Long-form video support in auction endpoint
Advanced video event support (Java)
Improve match rate
- Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
- DSP sync - https://github.com/prebid/prebid-server/issues/1986
Parakeet support
Demand Chain support
Logging enhancements
Loss Notification
Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
Improved bid adapter monitoring

Policies

Feature Deprecation

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java

@@ Line 19: / Line 19: @@
 ** [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
 ** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
+== Accomplishments ==
+* Per-imp transaction IDs
+* Additional OpenRTB 2.6 fields
+* Basic GPP support
+* Activity Control infrastructure
+* Modularity infrastructure (Go)
+* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
+* GPP and IAB Multi-State privacy (Java)
+* bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
 == Roadmap ==
-H22
+H23
-* <span style="color: green;">&radic;</span> OpenRTB 2.6 support
-* <span style="color: red;">&darr;</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
-* <span style="color: blue;">&rarr;</span>PBS-Go: Modularity infrastructure
-* improved alias support - https://github.com/prebid/prebid-server/issues/1429
-* <span style="color: blue;">&rarr;</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
-* bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398
-H23
 * Regulatory
-** Build GPP infrastructure
+** GPP and IAB Multi-State privacy (Go)
-** TCF-EU Signature
+** Support TCF-Canada
-* Long-form video support in auction endpoint
+* PBS 2.0: general cleanup of adapters and enforcing certain rules
-* Support DOOH and Audio committees
 * Price floor support (Go)
 * Advanced video event support (Go)
-* Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
+* <span style="color: red;">&darr;</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429
 * Improve match rate
+** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
 ** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
-** Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986
-H23
+Themes
+* Regulatory
+* Audience and Match Rate
+* Host Company operations
+** bidder filter
+* Broaden use cases
+** Audio
+** Get more adapters to support DOOH
+** More vendor modules
+* Consistency and Parity
+Aspirational:
+* Long-form video support in auction endpoint
 * Advanced video event support (Java)
 * Improve match rate
-** Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
+** Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
 ** AMP ID support - https://github.com/prebid/prebid-server/issues/1404
+** DSP sync - https://github.com/prebid/prebid-server/issues/1986
-Aspirational:
 * Parakeet support
 * Demand Chain support
 * Logging enhancements
-* Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
+* Loss Notification
 * Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 * Improved bid adapter monitoring
+== Policies ==
+* [https://github.com/prebid/prebid-server/issues/1619#issuecomment-744634910 Feature Deprecation]
 == GitHub Repositories ==