Prebid server

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

References

• Prebid Server GDPR
• Prebid Server and First Party Data
• Modularity PRD
• PBS Events and Analytics PRD - to be reviewed
• PBS Blocking Module PRD

Roadmap

2H21

• PBS-Go: enhanced cookie sync, full first party data support
• PBS-Java: Modularity infrastructure
• Both: Video Events support, compression on network access, logging enhancements, full alias support

1H22

• Requirements for loss notifications
• PBS-Go: Modularity infrastructure
• Improved bid adapter monitoring
• Encourage module ecosystem
• Bidder targeting module

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java