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- 15:07, 11 January 2021 diff hist +167 N Third Party Data Created page with "Third-Party Data is collected and owned by a separate organization than the one with which a user directly interacts. Third Party Data" current
- 15:04, 11 January 2021 diff hist +404 N First Party Data Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c..."
- 15:02, 11 January 2021 diff hist +142 N Demand Side Platform Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls."
- 15:01, 11 January 2021 diff hist +294 N Dynamic Content Optimization Created page with "Dynamic Content Optimization (DCO) can insert content into a creative template based on rule sets that take as inputs publisher data feeds and user attributes, or algorithms t..." current
- 14:59, 11 January 2021 diff hist +683 N Data Management Platform Created page with "Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentatio..."
- 14:59, 11 January 2021 diff hist +228 N Customer Data Platform Created page with "Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM..."
- 14:58, 11 January 2021 diff hist +226 N Conversion Created page with "Conversion (also called Action) is the success metric event defined by a media buyer for a given campaign, such as clicking, filling out a form, subscribing to a service or ma..." current
- 14:57, 11 January 2021 diff hist +271 N Bid Request Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques..." current
- 14:56, 11 January 2021 diff hist +1 m Audience
- 14:55, 11 January 2021 diff hist +580 N Audience Created page with "Audience Segment (also know as audience or segment) is a set of IDs that a marketer wants to message, because of one of more attributes. Attributes are analogous to pieces of..."
- 14:54, 11 January 2021 diff hist +645 N Attribution Created page with "The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models e..."
- 14:54, 11 January 2021 diff hist +464 N Attribute Created page with "Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps t..."
- 14:53, 11 January 2021 diff hist +144 N Agency Created page with "Agency a service organization that provides planning, creating, media buying and analytic services for marketers. Agency" current
- 14:52, 11 January 2021 diff hist +105 N Ad Tag Created page with "Ad Tag a HTML or Javascript code that requests creative from an ad server. Ad Tag" current
- 14:51, 11 January 2021 diff hist +327 N Ad Server Created page with "Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delive..."
- 14:50, 11 January 2021 diff hist +415 N Ad Network Created page with "Ad Network a service that aggregates the demand from media buyers. Some ad networks are horizontal ad networks, in which case they work directly with media buyers to optimize..." current
- 14:50, 11 January 2021 diff hist +122 N Ad Exchange Created page with "Ad Exchange a system to facilitate the buying and selling of programmatic advertising. Ad Exchange" current
- 14:49, 11 January 2021 diff hist +507 N Ad Choices Created page with "Ad Choices is part of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising. This program's clickable Advertising Option Icon is p..." current
- 14:45, 11 January 2021 diff hist +564 N Ad Call Created page with "Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-..."
- 14:39, 11 January 2021 diff hist +16 Category:Glossary