User contributions
Jump to navigation
Jump to search
- 15:19, 11 January 2021 diff hist +537 N Real Time Bidding Created page with "Real time Bidding (RTB) refers to buyers and sellers determining which creative will be shown to a given user's client in a particular placement in real-time, often determined..." current
- 15:18, 11 January 2021 diff hist +343 N Right to Be Forgotten Created page with "Right to be Forgotten refers to consumer's ability to dissociate their current application/browser client ID from previously collected information. Companies must "forget" thi..." current
- 15:18, 11 January 2021 diff hist +607 m Pseudonymous
- 15:17, 11 January 2021 diff hist +492 N Personally Identifiable Information Created page with "Personally Identifiable Information (PII), also called "directly-identifiable information," refers to IDs and attributes that can directly identify a natural person in the rea..."
- 15:14, 11 January 2021 diff hist +317 N Interest Based Advertising Created page with "Interest-based Advertising (also called Behavioral Targeting (BT)) generates an attribute from a user's prior activity, such as the number of pages visited about a particular..." current
- 15:13, 11 January 2021 diff hist +324 N Opt-out Created page with "Opt-out has a different meaning for email and for digital advertising. With email, opt-out refers to an individual's request to unsubscribe from a organization's contact list...."
- 15:11, 11 January 2021 diff hist +179 N Match Rate Created page with "Match rate is the overlap between two ID sets. Match rates are always challenging to compare due to no standard for which set is the denominator. Category:Glossary|Match Ra..." current
- 15:10, 11 January 2021 diff hist +155 N Mobile Advertising Identifier Created page with "Mobile Advertising ID (MAID) is a de-identified digital ID associated with a particular mobile device. Mobile Advertising Identifier" current
- 15:09, 11 January 2021 diff hist +392 N ID Sync Created page with "ID Sync (also called Cookie Matching) is the process of associating the IDs across two separate systems to the same web client. Since each web domain can only read its own coo..." current
- 15:08, 11 January 2021 diff hist +2 m First Party Data current
- 15:07, 11 January 2021 diff hist +167 N Third Party Data Created page with "Third-Party Data is collected and owned by a separate organization than the one with which a user directly interacts. Third Party Data" current
- 15:04, 11 January 2021 diff hist +404 N First Party Data Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c..."
- 15:02, 11 January 2021 diff hist +142 N Demand Side Platform Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls."
- 15:01, 11 January 2021 diff hist +294 N Dynamic Content Optimization Created page with "Dynamic Content Optimization (DCO) can insert content into a creative template based on rule sets that take as inputs publisher data feeds and user attributes, or algorithms t..." current
- 14:59, 11 January 2021 diff hist +683 N Data Management Platform Created page with "Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentatio..."
- 14:59, 11 January 2021 diff hist +228 N Customer Data Platform Created page with "Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM..."
- 14:58, 11 January 2021 diff hist +226 N Conversion Created page with "Conversion (also called Action) is the success metric event defined by a media buyer for a given campaign, such as clicking, filling out a form, subscribing to a service or ma..." current
- 14:57, 11 January 2021 diff hist +271 N Bid Request Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques..." current
- 14:56, 11 January 2021 diff hist +1 m Audience
- 14:55, 11 January 2021 diff hist +580 N Audience Created page with "Audience Segment (also know as audience or segment) is a set of IDs that a marketer wants to message, because of one of more attributes. Attributes are analogous to pieces of..."