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Combined display of all available logs of Bitnami MediaWiki. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).

Logs
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  • 15:17, 11 January 2021 AdminUser talk contribs created page Personally Identifiable Information (Created page with "Personally Identifiable Information (PII), also called "directly-identifiable information," refers to IDs and attributes that can directly identify a natural person in the rea...")
  • 15:14, 11 January 2021 AdminUser talk contribs created page Interest Based Advertising (Created page with "Interest-based Advertising (also called Behavioral Targeting (BT)) generates an attribute from a user's prior activity, such as the number of pages visited about a particular...")
  • 15:13, 11 January 2021 AdminUser talk contribs created page Opt-out (Created page with "Opt-out has a different meaning for email and for digital advertising. With email, opt-out refers to an individual's request to unsubscribe from a organization's contact list....")
  • 15:11, 11 January 2021 AdminUser talk contribs created page Match Rate (Created page with "Match rate is the overlap between two ID sets. Match rates are always challenging to compare due to no standard for which set is the denominator. Category:Glossary|Match Ra...")
  • 15:10, 11 January 2021 AdminUser talk contribs created page Mobile Advertising Identifier (Created page with "Mobile Advertising ID (MAID) is a de-identified digital ID associated with a particular mobile device. Mobile Advertising Identifier")
  • 15:09, 11 January 2021 AdminUser talk contribs created page ID Sync (Created page with "ID Sync (also called Cookie Matching) is the process of associating the IDs across two separate systems to the same web client. Since each web domain can only read its own coo...")
  • 15:07, 11 January 2021 AdminUser talk contribs created page Third Party Data (Created page with "Third-Party Data is collected and owned by a separate organization than the one with which a user directly interacts. Third Party Data")
  • 15:04, 11 January 2021 AdminUser talk contribs created page First Party Data (Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c...")
  • 15:02, 11 January 2021 AdminUser talk contribs created page Demand Side Platform (Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls.")
  • 15:01, 11 January 2021 AdminUser talk contribs created page Dynamic Content Optimization (Created page with "Dynamic Content Optimization (DCO) can insert content into a creative template based on rule sets that take as inputs publisher data feeds and user attributes, or algorithms t...")
  • 14:59, 11 January 2021 AdminUser talk contribs created page Data Management Platform (Created page with "Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentatio...")
  • 14:59, 11 January 2021 AdminUser talk contribs created page Customer Data Platform (Created page with "Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM...")
  • 14:58, 11 January 2021 AdminUser talk contribs created page Conversion (Created page with "Conversion (also called Action) is the success metric event defined by a media buyer for a given campaign, such as clicking, filling out a form, subscribing to a service or ma...")
  • 14:57, 11 January 2021 AdminUser talk contribs created page Bid Request (Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques...")
  • 14:57, 11 January 2021 AdminUser talk contribs created page Behavioral Targeting (Created page with "Behavioral Targeting (also called BT or Interest-based Advertising) generates an attribute from a user's prior activity, such as the number of pages visited about a particular...")
  • 14:55, 11 January 2021 AdminUser talk contribs created page Audience (Created page with "Audience Segment (also know as audience or segment) is a set of IDs that a marketer wants to message, because of one of more attributes. Attributes are analogous to pieces of...")
  • 14:54, 11 January 2021 AdminUser talk contribs created page Attribution (Created page with "The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models e...")
  • 14:54, 11 January 2021 AdminUser talk contribs created page Attribute (Created page with "Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps t...")
  • 14:53, 11 January 2021 AdminUser talk contribs created page Agency (Created page with "Agency a service organization that provides planning, creating, media buying and analytic services for marketers. Agency")
  • 14:52, 11 January 2021 AdminUser talk contribs created page Ad Tag (Created page with "Ad Tag a HTML or Javascript code that requests creative from an ad server. Ad Tag")
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