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- 19:52, 25 January 2021 diff hist -8 Main Page
- 15:35, 24 January 2021 diff hist +97 m Fledge →Experiment Design
- 15:32, 24 January 2021 diff hist +14 m Fledge →Experiment Design
- 15:32, 24 January 2021 diff hist +341 m Fledge →Open Questions
- 15:32, 24 January 2021 diff hist +226 m Fledge →Experiment Design
- 15:20, 24 January 2021 diff hist +121 m Fledge →Experiment Design
- 15:19, 24 January 2021 diff hist +1,268 N Worklet Created page with "A worklet is a self-contained logic processing service that executes within Chrome browsers. Each worklet is associated with a single domain, and runs code written by either a..." current
- 15:09, 24 January 2021 diff hist +29 m Fledge →Experiment Design
- 23:57, 23 January 2021 diff hist +1 m Spurfowl current
- 23:54, 23 January 2021 diff hist 0 m Spurfowl
- 23:54, 23 January 2021 diff hist -88 m Spurfowl →Open Questions
- 23:54, 23 January 2021 diff hist +199 m Spurfowl →Impact
- 23:53, 23 January 2021 diff hist +4 m Multi-touch attribution →See Also current
- 23:52, 23 January 2021 diff hist +204 N Multi-touch attribution Created page with "Multi-touch attribution calculates the incremental value of different prior exposures in driving a marketer's desired outcome. == See Also == * Attribution Category:Gloss..."
- 23:49, 23 January 2021 diff hist +46 m Attribution current
- 23:49, 23 January 2021 diff hist +87 m Spurfowl →Open Questions
- 23:48, 23 January 2021 diff hist +1,300 N Spurfowl Created page with "Nextroll's Sandboxed Private User Reporting Functions Operating Within Limits (Spurfowl) is designed to support reporting needs of marketers on various activity trails.<ref>ht..."
- 23:38, 23 January 2021 diff hist +27 m Category:Privacy Sandbox →Reporting Projects
- 23:37, 23 January 2021 diff hist +9 m Category:Privacy Sandbox →Reporting Projects
- 23:36, 23 January 2021 diff hist -6 m Pelican current
- 23:36, 23 January 2021 diff hist +761 m Pelican
- 23:31, 23 January 2021 diff hist +1,260 N Pelican Created page with "Neustar's Private Learning and Inteference for Causal Attribution (Pelican) provides key market requirements for causal attribution of sequences of exposure across decentraliz..."
- 22:23, 23 January 2021 diff hist -2 m Fledge →Open Questions
- 22:23, 23 January 2021 diff hist +913 m Fledge
- 17:53, 23 January 2021 diff hist 0 m Category:Privacy Sandbox →Measuring Effectiveness and Ecosystem Impact
- 17:52, 23 January 2021 diff hist +1,159 N Teetar Created page with "Criteo's Testing Environment Enabling Truthful and Actionable Results (TEETAR) is a proposal to measure the effectiveness of Google's Turtledove auction mechanism as being..."
- 17:50, 23 January 2021 diff hist +4,744 N Fledge Created page with "Google's First Locally-Executed Decision over Groups Experiment (FLEDGE) is a proposal to measure the effectiveness of Google's Turtledove auction mechanism as being a via..."
- 17:50, 23 January 2021 diff hist 0 m Category:Privacy Sandbox →Measuring Effectiveness and Ecosystem Impact
- 17:49, 23 January 2021 diff hist +2 m Category:Privacy Sandbox
- 17:48, 23 January 2021 diff hist +986 m Private Click Attribution
- 17:42, 23 January 2021 diff hist -1 m Private Click Attribution
- 17:42, 23 January 2021 diff hist +879 m Private Click Attribution
- 17:38, 23 January 2021 diff hist -93 m Private Click Attribution
- 17:37, 23 January 2021 diff hist +1,268 N Private Click Attribution Created page with "Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising.<ref>h..."
- 17:29, 23 January 2021 diff hist 0 m Category:Privacy Sandbox
- 17:27, 23 January 2021 diff hist +11 m Category:Privacy Sandbox
- 17:26, 23 January 2021 diff hist -1 m Murre
- 17:26, 23 January 2021 diff hist +6 m Aggregate Reporting API current
- 17:25, 23 January 2021 diff hist +4 m Aggregate Reporting API
- 20:25, 22 January 2021 diff hist +35 m Cohort current
- 20:23, 22 January 2021 diff hist +1 m Cohort
- 20:23, 22 January 2021 diff hist +1 m Cohort →See Also
- 20:23, 22 January 2021 diff hist +1 m Audience →See Also current
- 20:22, 22 January 2021 diff hist +95 m Cohort
- 20:21, 22 January 2021 diff hist +35 m Audience
- 20:16, 22 January 2021 diff hist +217 m Cohort
- 20:13, 22 January 2021 diff hist +105 N Cohort Created page with "A Cohort is a set of identifiers that are grouped together based on some shared attributes."
- 20:06, 22 January 2021 diff hist -9 m Category:Privacy Sandbox
- 20:05, 22 January 2021 diff hist +721 m Category:Privacy Sandbox
- 16:56, 12 January 2021 diff hist +56 m Scaup current
- 16:39, 12 January 2021 diff hist +191 m Scaup
- 16:34, 12 January 2021 diff hist +62 m Scaup
- 16:32, 12 January 2021 diff hist +101 m Scaup
- 16:24, 12 January 2021 diff hist +722 m Scaup
- 16:12, 12 January 2021 diff hist +81 m Sparrow current
- 16:12, 12 January 2021 diff hist +329 m Scaup
- 16:07, 12 January 2021 diff hist -49 m Look-alike modeling current
- 16:07, 12 January 2021 diff hist +193 N Look-alike modeling Created page with "Look-alike modeling is a process to find new people who look and act similar to a given audiences. Look-alike modeling Category:Privacy Sandbox|Loo..."
- 15:47, 12 January 2021 diff hist 0 m Category:Privacy Sandbox →Experience Mangagement Projects
- 15:47, 12 January 2021 diff hist +1,292 N Scaup Created page with "The goal of Google's Scaup is to provide marketers look-alike modeling capabilities, without providing access to event data.<ref>https://github.com/goo..."
- 15:32, 12 January 2021 diff hist +13 m Category:Privacy Sandbox →Experience Mangagement Projects
- 15:30, 12 January 2021 diff hist +267 N Non-human Traffic Created page with "Non-human traffic is activity generated by a “bot” or "script" rather than an actual person. Non-human traffic is often used to defraud marketers by manufacturing addition..." current
- 15:28, 12 January 2021 diff hist +553 m Turtledove
- 15:23, 12 January 2021 diff hist 0 m Conversion Measurement API
- 15:23, 12 January 2021 diff hist +67 m Conversion Measurement API
- 15:22, 12 January 2021 diff hist +54 m Trust Tokens
- 15:21, 12 January 2021 diff hist +64 m Aggregate Reporting API
- 15:21, 12 January 2021 diff hist +56 m First Party Sets
- 15:20, 12 January 2021 diff hist +925 N First Party Sets Created page with "Google's First Party Sets proposal enables different sites (or domains) owned by the same organization to declare themselves to people as being allowed to share personal data...."
- 15:15, 12 January 2021 diff hist +24 m Category:Privacy Sandbox →Experience Mangagement Projects
- 15:12, 12 January 2021 diff hist +32 m Category:Privacy Sandbox →Engagement Projects
- 15:10, 12 January 2021 diff hist +31 m Category:Privacy Sandbox →Reporting Projects
- 15:10, 12 January 2021 diff hist +1,064 N Conversion Measurement API Created page with "Google's Conversion Measurement API is designed to provide marketers lack-click attribution. == Impact == While Google's Conversion Measurement API does have access to granu..."
- 03:00, 12 January 2021 diff hist +191 m FLoC
- 02:59, 12 January 2021 diff hist +236 N K-anonymity Created page with "K-anonymity is a theoretical measure of how anonymous a data set is, such that without additional data, what is the mathematical guarantee an individual in the data set cannot..." current
- 02:56, 12 January 2021 diff hist +169 m Aggregate Reporting API
- 02:53, 12 January 2021 diff hist +1,464 N Murre Created page with "Adroll's Mechanism for User Reports with Regulated Epsilon (Murre) is designed to enable machine learning based on binary inputs with noise added. The Murre proposal keeps the..."
- 02:48, 12 January 2021 diff hist -22 Category:Privacy Sandbox
- 02:46, 12 January 2021 diff hist +22 m Category:Privacy Sandbox →Engagement Projects
- 02:43, 12 January 2021 diff hist -1 m Category:Glossary current
- 02:41, 12 January 2021 diff hist +192 m Parrrot current
- 02:40, 12 January 2021 diff hist +267 m Parrrot
- 02:38, 12 January 2021 diff hist +182 m Sparrow
- 02:35, 12 January 2021 diff hist +34 m Publisher current
- 02:35, 12 January 2021 diff hist +184 N Publisher Created page with "An organization that provides content or services to an audience. Publishers often monetize their business via advertising or cash-payments (e.g., subscription or pay-for-acce..."
- 02:34, 12 January 2021 diff hist +14 m Ad Call current
- 02:33, 12 January 2021 diff hist +111 N Advertiser Created page with "An organization that pays for content to be displayed or sent to an audience. Advertiser" current
- 02:31, 12 January 2021 diff hist 0 m Tern current
- 02:31, 12 January 2021 diff hist +2,059 N Tern Created page with "Adroll's Tern proposal provides the same functionality as Google's Turtledove, but allows for multiple organizations to provide this trusted "gatekeeper" service rather than j..."
- 02:31, 12 January 2021 diff hist -2 m Category:Privacy Sandbox
- 02:31, 12 January 2021 diff hist +203 m Sparrow
- 02:29, 12 January 2021 diff hist -10 m Sparrow
- 02:21, 12 January 2021 diff hist +769 N Fenced Frames Created page with "Google's Fenced Frames loads ads in a separate container that dissociates information within the container from the parent page.<ref>https://github.com/shivanigithub/fenced-fr..."
- 02:16, 12 January 2021 diff hist +3 m Parrrot
- 02:16, 12 January 2021 diff hist +1,001 N Parrrot Created page with "Magnite's Publisher Auction Responsibility Retention Revision of Turtledove (Parrrot) retains Turtledove separation of audience-based engagement from current context, but reta..."
- 20:44, 11 January 2021 diff hist +13 m Sparrow
- 20:43, 11 January 2021 diff hist +1,565 N Sparrow Created page with "The goal of Google's Privacy Sandbox is prevent marketers from engaging a particular audience in a particular context. Criteo's SPARROW propos..."
- 20:33, 11 January 2021 diff hist +1,406 N Dovekey Created page with "The goal of Google's Privacy Sandbox is prevent marketers from engaging a particular audience in a particular context. Google's Dovekey propos..." current
- 20:24, 11 January 2021 diff hist +23 m Main Page
- 20:23, 11 January 2021 diff hist +91 m Main Page
- 19:49, 11 January 2021 diff hist -63 Main Page
- 19:21, 11 January 2021 diff hist +1,111 N Augury Created page with "The goal of Google's Privacy Sandbox is prevent marketers from engaging a particular audience in a particular context. Google's Augury proposa..."
- 19:11, 11 January 2021 diff hist +1,050 N Aggregate Reporting API Created page with "Google's Aggregated Reporting API and Conversion Measurement API provide aggregate data from a Google-controlled server. These APIs are designed to provide marketers aggregate..."
- 19:04, 11 January 2021 diff hist -4 m Trust Tokens
- 19:04, 11 January 2021 diff hist +1,074 N Trust Tokens Created page with "Google's Trust Tokens are “issued” by one organization (a trust provider) and “redeemed” across different publishers.<ref>https://iabtechlab.com/blog/explaining-the-pr..."
- 18:57, 11 January 2021 diff hist +20 m Category:Privacy Sandbox
- 18:56, 11 January 2021 diff hist +1 m Category:Privacy Sandbox
- 18:55, 11 January 2021 diff hist +2 m FLoC
- 18:55, 11 January 2021 diff hist -88 m FLoC
- 18:53, 11 January 2021 diff hist +1,728 N FLoC Created page with "The goal of Google's “FLoC” is to reduce organizations' ability to access audience membership across different publishers. Google's FloC proposal collects and processes..."
- 18:41, 11 January 2021 diff hist -1 m Turtledove
- 18:41, 11 January 2021 diff hist +1 m Turtledove
- 18:40, 11 January 2021 diff hist -6 m Turtledove
- 18:40, 11 January 2021 diff hist +23 Turtledove
- 18:39, 11 January 2021 diff hist +913 N Turtledove Created page with "The goal of Google's “Privacy Sandbox:” is prevent marketers from engaging a particular audience in a particular context. TURTLEDOVE (“Two Uncorrelated Requests,..."
- 15:30, 11 January 2021 diff hist +515 N SharedID Created page with "SharedID is managed by Prebid.org’s Publisher members. SharedID is a free identity solution owned by the community rather than a vendor, delivers the trust and transparency..."
- 15:26, 11 January 2021 diff hist +104 m Prebid mobile
- 15:25, 11 January 2021 diff hist +40 m Prebid.js current
- 15:24, 11 January 2021 diff hist +96 m Prebid server
- 15:23, 11 January 2021 diff hist +40 N Behavioral Targeting Redirected page to Interest Based Advertising current Tag: New redirect
- 15:22, 11 January 2021 diff hist +58 m Audience
- 15:19, 11 January 2021 diff hist +537 N Real Time Bidding Created page with "Real time Bidding (RTB) refers to buyers and sellers determining which creative will be shown to a given user's client in a particular placement in real-time, often determined..." current
- 15:18, 11 January 2021 diff hist +343 N Right to Be Forgotten Created page with "Right to be Forgotten refers to consumer's ability to dissociate their current application/browser client ID from previously collected information. Companies must "forget" thi..." current
- 15:18, 11 January 2021 diff hist +607 m Pseudonymous
- 15:17, 11 January 2021 diff hist +492 N Personally Identifiable Information Created page with "Personally Identifiable Information (PII), also called "directly-identifiable information," refers to IDs and attributes that can directly identify a natural person in the rea..."
- 15:14, 11 January 2021 diff hist +317 N Interest Based Advertising Created page with "Interest-based Advertising (also called Behavioral Targeting (BT)) generates an attribute from a user's prior activity, such as the number of pages visited about a particular..." current
- 15:13, 11 January 2021 diff hist +324 N Opt-out Created page with "Opt-out has a different meaning for email and for digital advertising. With email, opt-out refers to an individual's request to unsubscribe from a organization's contact list...."
- 15:11, 11 January 2021 diff hist +179 N Match Rate Created page with "Match rate is the overlap between two ID sets. Match rates are always challenging to compare due to no standard for which set is the denominator. Category:Glossary|Match Ra..." current
- 15:10, 11 January 2021 diff hist +155 N Mobile Advertising Identifier Created page with "Mobile Advertising ID (MAID) is a de-identified digital ID associated with a particular mobile device. Mobile Advertising Identifier" current
- 15:09, 11 January 2021 diff hist +392 N ID Sync Created page with "ID Sync (also called Cookie Matching) is the process of associating the IDs across two separate systems to the same web client. Since each web domain can only read its own coo..." current
- 15:08, 11 January 2021 diff hist +2 m First Party Data current
- 15:07, 11 January 2021 diff hist +167 N Third Party Data Created page with "Third-Party Data is collected and owned by a separate organization than the one with which a user directly interacts. Third Party Data" current
- 15:04, 11 January 2021 diff hist +404 N First Party Data Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c..."
- 15:02, 11 January 2021 diff hist +142 N Demand Side Platform Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls."
- 15:01, 11 January 2021 diff hist +294 N Dynamic Content Optimization Created page with "Dynamic Content Optimization (DCO) can insert content into a creative template based on rule sets that take as inputs publisher data feeds and user attributes, or algorithms t..." current
- 14:59, 11 January 2021 diff hist +683 N Data Management Platform Created page with "Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentatio..."
- 14:59, 11 January 2021 diff hist +228 N Customer Data Platform Created page with "Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM..."
- 14:58, 11 January 2021 diff hist +226 N Conversion Created page with "Conversion (also called Action) is the success metric event defined by a media buyer for a given campaign, such as clicking, filling out a form, subscribing to a service or ma..." current
- 14:57, 11 January 2021 diff hist +271 N Bid Request Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques..." current
- 14:56, 11 January 2021 diff hist +1 m Audience
- 14:55, 11 January 2021 diff hist +580 N Audience Created page with "Audience Segment (also know as audience or segment) is a set of IDs that a marketer wants to message, because of one of more attributes. Attributes are analogous to pieces of..."